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Product description

Item No. 58958_0809300979

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The Communication Department offers majors in Advertising, Communication, Journalism, Photojournalism, Public Relations, Radio, and Social Media and Digital Strategy, as well as several minors. Choose one of these creative paths, and complete your degree prepared to work any number of jobs, including as an advertising executive, art director, copywriter, content strategist, corporate communications professional, creative director, event director, magazine editor, news anchor or reporter, photojournalist, publicist, social media specialist, spokesperson - and more.

For requirements and more information about these programs, visit the catalog.


Advertising (BA)

Put your creativity to work on strategically sound, award-winning ad campaigns in Columbia College Chicago’s Advertising program. Work with real clients and learn from industry professionals in one of the biggest advertising centers in the country. Our emphasis on creativity and applied learning will distinguish you from the crowd and prepare you for a successful career in advertising.

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Communication (BA)

Our BA in Communication offers a comprehensive curriculum through a creative lens. Through coursework in communication, multimedia production, storytelling, information analysis, and civic practice, you’ll develop the skills needed to thrive in an evolving media environment. Graduate an empowered communicator and cross-platform media practitioner ready to contribute to the intellectual, cultural, and creative fabric of your community, and prepare for success in a broad range of communication and information industries—including politics, news, nonprofits, municipal agencies, Fortune 500 companies, and tech startups.

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Interdisciplinary Documentary (BA)

What’s your compelling story? Develop your personal voice in the expanding world of nonfiction storytelling. In Columbia College Chicago’s Interdisciplinary Documentary BA program, you’ll learn how to craft stories that interweave photography, cinema, radio, creative writing, journalism, and more. Strengthen your documentary practice as a director, writer, photographer, or voice actor in classes from a variety of departments across Columbia, and graduate with a portfolio of nonfiction work that spans disciplines and media formats.

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Journalism (BA)

Journalists today need to be experienced storytellers in a variety of formats. At Columbia College Chicago, our journalism majors discover and tell compelling stories for the multimedia world: broadcast news, features, magazines, radio, and online content for blogs and podcasts. You'll focus your journalism studies in one of our concentrations in Broadcast (TV or Radio), Magazine, News and Features, and Sports.

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Photojournalism (BA)

As a Photojournalism student at Columbia, you’ll learn how to tell a compelling visual story—whether it’s captured with a DSLR camera or a smartphone. This program incorporates photography, video, audio and web development in addition to journalistic reporting and writing. You’ll learn to work on deadline and how to find, follow, capture and file your stories. By the time you graduate, you’ll be a skilled digital journalist with a visually compelling body of work.

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Public Relations (BA)

Carvela Carvela 'Danna2 Carvela Tote' Tote' Winged 'Danna2 Winged 'Danna2 The Public Relations major at Columbia College Chicago connects you to the broad field of communications. From strategy to research to media relations to crisis communications, you’ll discover the ins and outs of fast-paced and fun careers as you engage the public and shape perceptions of organizations, products, and ideas. We’ll use our industry connections to get you working and networking with PR professionals. With hard-earned internships and in-class projects that allow you to work with real clients on media and content strategy, you’ll build a portfolio that reflects a broad understanding of public relations. After graduating from Columbia, you’ll be ready to succeed in an agency, corporate, government, or nonprofit public relations environment.

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Radio (BA)

Columbia College Chicago’s nationally recognized radio program emphasizes innovation and creativity in contemporary radio, which includes online streaming and other web-based platforms popular in today’s multimedia environment. You’ll develop your voice on our award-winning radio station, WCRX-FM, and take electives like voiceover, audio theatre, documentary, radio storytelling, and club-DJ mixing.

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Social Media and Digital Strategy (BA)

Columbia’s Social Media and Digital Strategy major is where digital content and marketing meet social media platforms. As a graduate of this dynamic new program, you’ll be valuable to companies and brands in the arts, entertainment, fashion, retail, startups, nonprofits, government agencies, and a growing number of industries with a social media presence. You’ll study consumer behavior, data analytics, content strategy, and content creation to engage digital audiences and enhance brand awareness. Over the course of the program, you’ll build a portfolio that reflects a broad understanding of digital marketing materials and strategy.

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Creative Advertising Minor

The advertising industry needs innovative, digital-savvy creative thinkers and doers in ad management, strategy, copywriting, art direction and production. Columbia’s 18-credit Creative Advertising minor is designed for students studying ad art direction, graphic design, creative writing, marketing, cinema, television, photography and management who want to better understand advertising and develop more marketable skills to work directly with an ad agency, partner with ad industry pros and better self-market an emerging brand.

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Journalism Minor

Explore an interest in journalism and discover more career options and freelance opportunities with a journalism minor. It’s a great fit if you’re studying fashion, management, public relations, graphic design and nonfiction. The program focuses on the fundamentals of writing and reporting and teaches you how to use technology and social media in the service of good journalism. The Journalism minor will help you become a better writer and digital storyteller, as well as a more sophisticated news consumer.

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Public Relations Minor

Public relations professionals must learn to succeed in today’s 24/7 digital news and social media environment. Columbia’s 18-credit PR minor helps you understand, manage and produce focused, timely and action-oriented communications for audiences including news media, consumers, employees and the public at large. This minor is well suited to students studying fashion, marketing, theatre or management and those interested in developing skills to work with PR professionals or better self-market an emerging brand

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Radio Minor

The Radio minor gives you the opportunity to study radio in a way that complements your major. It also prepares you for a global multimedia environment by enabling you to craft a diverse body of work that enhances your portfolio.

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Social Media and Digital Strategy Minor

All kinds of industries need social media and digital strategy experts to grow their business or brand. The minor in Social Media and Digital Strategy is a comprehensive introduction to social media messaging, marketing, and strategy. You’ll learn how to write for specific social media platforms, manage brand awareness through social media, and incorporate digital marketing techniques and data analysis to reach your audience. By graduation, you'll have portfolio pieces that showcase your digital expertise on multiple platforms.

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Voiceover Minor

The minor in Voiceover provides students with the skills and knowledge required for the art and practice of voiceover copy interpretation and performance. This minor provides basic skills in the appropriate and effective communication of information. Students learn to interpret, mark and deliver text for commercials, animation, film narration, audiobooks, eLearning, Internet entertainment, training videos, mobisodes, webisodes, tour audio and more.

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